STANDARD ANNUAL CREATIVE PARTNERSHIP
STANDARD ANNUAL CREATIVE PARTNERSHIP
TOTAL CONTRACTUAL INVESTMENT
€1,800,000
INITIAL PAYMENT — 1 OF 3
€900,000 due at signing.
€450,000 due before Month Four.
€450,000 due before Month Eight.
BUILT ACROSS A YEAR.
STRENGTHENED WITH EVERY CAMPAIGN.
The Standard Annual Creative Partnership is created for brands that need a continuous visual presence across campaigns, launches, locations and seasons while retaining control over which additional enhancements are activated.
For twelve months, Nova Labs operates as an embedded creative production partner. We develop, produce and expand one connected visual world across campaigns, brand stories and essential digital touchpoints.
Rather than repeatedly restarting with separate three-month partnerships, the annual structure allows creative intelligence, audience understanding and visual recognition to accumulate throughout the year.
PAYMENT STRUCTURE
INITIAL PAYMENT: 1 OF 3
€900,000 due at signing or checkout.
50% of the total contractual investment.
SECOND PAYMENT: 2 OF 3
€450,000 due before Month 4.
25% of the total contractual investment.
FINAL PAYMENT: 3 OF 3
€450,000 due before Month 8.
25% of the total contractual investment.
The €900,000 collected at checkout represents the initial contractual payment and is credited toward the complete investment of €1,800,000.
ANNUAL PARTNERSHIP SCOPE
• Annual Creative Direction and Visual Strategy
• Bespoke Annual Production Roadmap
• Recurring Campaign Strategy and Narrative Development
• Recurring Production Planning
• Cinematic Hero Film Production
• Premium Short-Form Campaign Production
• Editorial Photography
• Website, Paid Media and Social Asset Development
• Launch and Seasonal Campaign Assets
• Brand Storytelling and Behind-the-Scenes Content
• Post-Production and Master Delivery
• Future Content Reserve
• Reserved Nova Labs Team and Production Capacity
• Final Annual Campaign Library Organisation
ONE EVOLVING ANNUAL SYSTEM
The Annual Production Roadmap defines the year’s campaigns, launches, locations, production cadence and delivery priorities.
Each production stands independently while strengthening the larger brand world. Creative direction remains consistent, production becomes more efficient and every completed asset contributes to a growing content library.
Standard Annual partners receive reserved production capacity and confirmed planning windows throughout the contracted year.
Quality, strategic relevance and visual coherence remain the priority throughout the partnership. Final campaign volumes are shaped around the strongest creative outcome within the agreed Annual Production Roadmap.
OPTIONAL ENHANCEMENTS
The complete Annual Enhancement Suite is not included within the €1,800,000 Annual Creative Partnership investment.
Selected enhancements may be commissioned separately for individual campaigns, production periods or brand priorities. Their scope, application, investment and delivery schedule are confirmed in writing before activation.
Partners requiring the complete enhancement ecosystem throughout the year may progress into the €2,990,000 Annual Global Production Partnership. Any applicable credit, remaining investment and revised scope are calculated against the uncompleted Annual Production Roadmap and confirmed within the revised agreement.
CREATIVE PARTNERSHIP CREDIT
A partner progressing from the €450,000 Creative Partnership receives the complete initial investment as credit against the €1,800,000 Annual Creative Partnership total.
The remaining contractual investment becomes €1,350,000. Its revised payment schedule is confirmed within the Annual Partnership agreement.
This pathway allows the existing creative world, campaign intelligence and production momentum to continue without restarting the relationship.
PARTNERSHIP PERIOD
12-month fixed-term partnership
The partnership is contracted from day one and is non-cancellable. Campaign calendars, production locations, delivery milestones, usage rights and contractual payment dates are confirmed within the signed agreement.
ADDITIONAL PRODUCTION EXPENSES
The investment excludes VAT.
Travel, accommodation, permits, locations, talent, specialist equipment, set construction, shipping, international production requirements, extended licensing and other required third-party production expenses are quoted separately where required.
All additional expenses are discussed and agreed in writing before commitment.