BUILT TO BE SEEN.
MADE TO BE FELT.
Nova Labs builds visual worlds around brands, places and experiences people want to enter.
Through film, photography, short-form, website assets and paid creative, we build the visual presence brands need to step out from behind the scenes and fully into view.
Emotion, movement and human connection.
So people do not just see a place
they begin to imagine themselves there.
More life. More connection. More visibility.
So your brand or property is not simply beautiful.
It feels alive and impossible to ignore.
THAT’S US.
A Nova Labs Hospitality Film
SELECTED CREATIVE DIRECTION
Campaign worlds, translated across destination, architecture, experience and atmosphere.
OVERFLOW RESORT
90-Day Creative Residency · Hospitality
THE OPPORTUNITY
Build one coherent visual world around the property rather than treating architecture, destination, experience and atmosphere as separate shoots.
CAMPAIGN PILLARS
Destination
Architecture
Experience
Atmosphere
THE CREATIVE SYSTEM
Film · Short-form · Photography · Digital Campaign Assets
BUILT FOR
Website · Social · Paid Campaigns · Launches · Seasonal Communication
PRODUCTION
90-Day Creative Residency
LOCATION
Costa Rica
PRODUCTION MODEL
Embedded on location rather than compressed into a traditional production day.
CAMPAIGN IMPACT
Paid campaign usage
Website launch
Organic reach
CASA PENINSULA
Long-Term Creative Partnership · Luxury Hospitality
A visual world developed to remain recognisable across film, photography, digital campaigns and the changing moments of a property over time.
THE OPPORTUNITY
Casa Peninsula called for more than a collection of beautiful images.
The opportunity was to create a visual language strong enough to move across architecture, atmosphere, lifestyle and experience while still feeling unmistakably part of the same world.
CAMPAIGN PILLARS
Architecture
Space, material, light and design.
Atmosphere
The quieter details that shape how the property feels.
Lifestyle
Human moments that turn a place into somewhere people can imagine themselves entering.
Experience
The movement between arrival, living, discovering and staying.
THE CREATIVE SYSTEM
Cinematic Film · Short-Form · Editorial Photography · Digital Campaign Assets
Film and photography are developed together from the beginning rather than treated as separate productions.
Movement, composition, colour, sound and still imagery all follow one connected creative direction.
BUILT FOR
Website · Social · Paid Campaigns · Brand Communication · Seasonal Campaigns
The result is not a series of disconnected shoots.
It is one visual identity designed to remain consistent as the story of the property continues.
SHARED CAMPAIGN CONTEXT
The film and imagery shown here represent one chapter within the wider Casa Peninsula visual world.
Rather than trying to communicate the entire property through one production moment, the partnership approach allows different spaces, experiences, people and periods to become individual chapters within the same creative system.
Each chapter can stand independently.
Together, they build a brand world people begin to recognise.
BUILT ACROSS TIME
Establish
Define the visual language, creative direction and primary campaign world.
Expand
Introduce new spaces, experiences, people and commercial moments without losing visual continuity.
Evolve
Allow the creative direction to develop alongside the property, its seasons and its priorities.
One property. Many chapters. One recognisable world.
From environment
to campaign world.
The location already exists.
Our work is to understand what it can become on screen.
Through light, composition, styling, timing, cinematography and visual direction, ordinary production conditions are translated into a world people want to enter.
CAMPAIGN
&
RESIDENCY
FRAMEWORK
From a focused production day to an entire year inside the world of a brand.
Not every campaign needs the same amount of time.
Some ideas can be captured in a few focused hours. Others need multiple environments, changing light, different people, seasonal moments or enough time for the story to unfold naturally.
The Nova Campaign & Residency Framework is built around that difference.
Rather than forcing every brand into the same production format, we structure each partnership around the level of access, depth and continuity the campaign actually needs.
Focused Productions
Cinematic Social Content
From 1,000
A focused on-location production designed for brands that need high-quality visual content for their own social and digital channels.
Built around one clear creative direction, with cinematic vertical video and commercial photography produced within a compact production window.
Best suited for:
Product launches, hospitality, fashion, beauty, food & beverage, fitness, wellness, lifestyle and social-first campaigns.
Social Campaign Production
From 2,000
A complete production day built around a broader campaign idea.
Rather than creating isolated pieces of content, we use the day to capture product, people, environment, detail and lifestyle moments within one connected visual direction.
The result is a stronger library of film and photography designed to work across multiple digital touchpoints.
Best suited for:
Brands looking to refresh their visual identity, launch a product or experience, or create a concentrated library of campaign content.
Destination Campaigns
Destination Social Campaign
From 3,000
International campaign production without building an entire overseas production from scratch.
When Nova Labs is already producing in destinations such as Bali, Costa Rica, Brazil or other international locations, selected brands can send their products directly to our production team.
We develop and produce the campaign within the destination, combining the product with carefully selected environments, lifestyle moments and visual storytelling.
Best suited for:
Fashion, swimwear, eyewear, beauty, fragrance, wellness, sportswear, travel products, technology, beverages and other lifestyle-led brands.
Campaign Series
7-Part Campaign Series
From 7,000
For brands with more than one story to tell.
Seven strategically scheduled production sessions (approximately 2 weeks) are connected through one overarching creative direction, allowing different products, spaces, experiences and moments to become individual chapters within the same campaign world.
Instead of relying on one large production day, the campaign develops across multiple moments while retaining one consistent visual identity.
Best suited for:
Hotels, resorts, hospitality groups, lifestyle brands, destinations and businesses with multiple experiences, launches or campaign themes.
Creative Residencies
30-Day Creative Residency
12,000
A month inside the world of the brand.
Rather than forcing an entire campaign into a traditional shoot schedule, the residency gives Nova Labs extended access to capture the moments that happen naturally: changing light, guest experiences, people, spaces, service, food, culture, activities and atmosphere.
The result is a deeper visual campaign library built across time rather than around one production day.
Each residency is developed around a small number of clearly defined campaign pillars specific to the partner.
Best suited for:
Destination resorts, luxury hospitality, retreats, private estates, experiential brands and environments with enough depth to unfold over time.
90-Day Creative Residency
33,000
BUILT ACROSS THE QUARTER
Campaign Direction
A defined creative world and campaign structure.
Cinematic Film
Principal campaign stories developed around the strongest moments of the residency.
Short-Form
Campaign extensions built for social, paid and digital environments.
Editorial Photography
A growing commercial image library across the quarter.
Digital Assets
Selected materials developed for website, launches and ongoing brand communication.
An entire quarter dedicated to building the visual world around a brand.
Over 90 days, production can follow different environments, experiences, people, events, seasonal changes and commercial priorities rather than treating each campaign as an isolated project.
The longer access allows individual productions to become chapters within one continuously developing creative direction.
Instead of repeatedly restarting the campaign process, Nova Labs becomes embedded within the world being documented.
Best suited for:
Large destination resorts, private islands, hospitality groups, integrated experiences, global lifestyle brands and partners with an ongoing need for campaign content.
Long-Term Creative Partnerships
12-Month Creative Partnership
130,000
A full year of continuous creative development.
The 12-Month Creative Partnership is built for organisations whose story changes throughout the year.
Productions are planned around seasons, launches, destinations, cultural moments, experiences, people and commercial priorities, allowing the visual identity of the brand to develop continuously rather than campaign by campaign.
Each production period contributes to one larger visual world and an expanding commercial library.
The result is not a collection of disconnected shoots.
It is a year of creative continuity.
Best suited for:
Global hospitality groups, destination portfolios, tourism organisations, luxury travel groups and international lifestyle brands with multiple markets, properties, campaigns or seasonal priorities.
WHY WORK ACROSS TIME
Traditional productions capture a scheduled moment.
A residency or creative partnership allows us to work inside the world of a brand as it evolves.
Different people. Different environments.
Different experiences. Different light.
Different moments. Different stories.
Rather than compressing everything into one production day, we build the campaign across time.
The result is not one shoot stretched into more deliverables.
It is a visual world with greater depth, continuity and room to evolve.
01 — ESTABLISH
Creative direction
Visual language
Primary campaign pillars
First production chapter
02 — EXPAND
Experiences
People
Environments
Seasonal and commercial moments
Additional campaign chapters
03 — EVOLVE
New stories
Supporting creative
Expanded visual library
Campaign continuity
A stronger visual world over time
ONE DIRECTION.
A WORLD BUILT OVER TIME.
Instead of producing isolated content around individual moments, Nova works across the duration of the partnership to capture how a brand changes through people, environments, experiences, light and time.
Whether the collaboration lasts one month, one quarter or an entire year, each chapter builds on the last.
The result is a visual world that remains recognisable while continuing to grow.
____________________________________
Current residency and production availability across our international schedule.
PRODUCTION WINDOWS
ARE LIMITED.
We protect the time, team and creative attention behind every partnership. Once a production period is committed, we do not open additional capacity.
If Nova Labs is part of your next campaign, launch or growth chapter, start the conversation while your preferred window is still available.
THE PEOPLE BEHIND NOVA LABS
Two creative disciplines. One visual direction.
Nova Labs was founded by Adriana Kasanda.
Today, its creative direction is shaped by Adriana and Emma Francesca De Rose, bringing cinematography and photography together within one connected visual language.
ADRIANA KASANDA
Founder, Creative Director & Cinematographer
Adriana founded Nova Labs and leads its overarching creative vision.
From campaign concepts and storytelling to cinematography and visual direction, she shapes the world behind each production and translates what makes a brand distinctive into imagery with atmosphere, identity and emotional depth.
Behind the camera, her focus is movement, light and cinematic storytelling, creating films that make an audience feel the world of a brand rather than simply observe it.
Her work ultimately revolves around one question:
What should this brand feel like when someone enters its world?
EMMA FRANCESCA DE ROSE
Creative Director & Photographer
Emma leads photographic direction and contributes to the wider creative direction of Nova Labs.
Her work focuses on composition, detail, atmosphere and the still moments that give a campaign its visual identity.
Through editorial photography and creative direction, she captures the textures, spaces, people and details that allow a brand world to remain recognisable beyond film.
Her perspective brings stillness and precision alongside the movement of cinematography.
Together
Cinematography and photography are developed as one visual language.
Rather than treating film and still imagery as separate productions, Adriana and Emma shape them around the same creative direction from the beginning.
The result is a campaign world that remains recognisable whether it moves or stands still.