WE BUILD THE VISUAL WORLDS BEHIND REMARKABLE PLACES.
Nova Labs is a European creative production house working with hospitality, luxury, destinations and experience-led brands worldwide.
From Spain, Italy and the South of France to Costa Rica and destinations beyond, we create cinematic campaigns and long-term creative systems built around the moments that move a brand forward.
Flagship launches.
New properties.
New markets.
Seasonal campaigns.
Portfolio expansion.
Year-round creative production.
Film, photography, short-form, website assets and paid creative operate through one connected visual world.
So every new campaign starts stronger than the last.
· 20+ CINEMATIC PRODUCTIONS
· 16 HOSPITALITY PROPERTIES
· 5+ COUNTRIES
SELECTED CREATIVE DIRECTION
One campaign world, translated across destination, architecture, experience and atmosphere.
Overflow Resort
A chapter within a Nova Labs 3-month partnership.
CREATIVE DIRECTION
One world, translated across destination, architecture, experience and atmosphere.
Casa Peninsula
A chapter within a Nova Labs Annual Creative Partnership.
CREATIVE DIRECTION
The creative benchmark that guides our year-long partnerships.
SHARED CAMPAIGN CONTEXT
Together, the film and images offer a glimpse through The Peninsula house and into month 11 of a Nova Labs Annual Creative Partnership.
They represent the sustained creative standard across cinematic production, photography, advanced visual enhancement, videography, cinematography and sound direction. The film introduces a new chapter while remaining part of the same carefully built visual world throughout the year.
WORKING WITH NOVA LABS
OUR CREATIVE PROCESS
We create work designed to perform better, remain valuable longer and solve real brand challenges through clear creative direction, authentic imagery and intentional craft.
WE EXPERIENCE.
We enter each place as guests would, understanding what already works, what feels distinctive and what deserves to endure.
WE OBSERVE.
We study the light, movement, people and small details, identifying the real creative challenge before designing the solution.
WE LISTEN.
We uncover what the brand needs people to feel, remember and choose, building from its truth rather than short-lived trends.
WE TRANSLATE.
We turn those insights into clean, cinematic campaign systems designed to perform across channels and remain valuable long after launch.
THE SACRED X PROJECT
Where creative value becomes living impact.
OUR IMPACT
When you invest in Nova Labs, you invest in people, animals and nature.
Through The Sacred X Project — built and financed by Nova Labs — we direct a share of every creative partnership toward carefully chosen, measurable initiatives that create lasting change in the world.
WE CREATE.
We build commercially powerful creative work that helps ambitious brands grow and stay relevant long after launch. Every project we deliver funds what comes next.
WE COMMIT.
As Nova Labs grows, The Sacred X Project grows with it. A share of the value we create is redirected toward responsible initiatives and the local partners best equipped to drive real impact.
WE PARTICIPATE.
We stay close to the work — listening to local experts, contributing with respect, and understanding what meaningful support actually requires.
WE EXTEND THE IMPACT.
Creative growth becomes opportunity for people, protection for animals and restoration for nature.
Investing in Nova Labs is investing in a living world.
People. Animals. Nature.
NOVA LABS INVESTMENT GUIDE
For brands ready to scale internationally without losing coherence,
these are Nova Labs’ most complete and strategically valuable partnerships.
Every campaign strengthens the strategy, creative intelligence and visual language.
CHOOSE YOUR PARTNERSHIP SCOPE
One annual creative mandate across multiple flagship properties, destinations and markets.
One year of creative infrastructure around a flagship property, destination or brand.
Three months of concentrated creative production across campaigns, launches and priority commercial moments.
A focused premium production built around one clear brand, property or commercial moment.
A complete campaign system built around a property, destination or experience across film, photography and digital assets.
A large-scale visual launch built for openings, repositioning, new markets and defining commercial moments.
Every partnership is tailored to the story, audience & ambition behind every campaign.
Locations, permits, travel and third-party production costs are quoted separately when and where required.
CREATING SPACES PEOPLE REMEMBER & RETURN TO
TURN ATTENTION INTO TRACTION.
OUR STORY
Nova Labs began with one belief: remarkable brands do not need more disconnected content. They need a world people can recognise, enter and return to.
Based in Europe and working worldwide, we unite strategy, creative direction, cinematic film, editorial photography and campaign delivery within one connected system.
As Nova Labs grows, we aim to dedicate a meaningful part of our creative capacity to (non-profit) organisations creating measurable positive change for people, animals and nature.
THE FOUNDERS
Nova Labs was founded by Adriana Kasanda and Emma Francesca De Rose.
ADRIANA KASANDA
CO-FOUNDER & CREATIVE DIRECTOR
Adriana leads the creative vision, campaign concepts, storytelling and visual direction behind Nova Labs. Her work focuses on transforming what makes a brand distinctive into a world people can recognise, feel and remember.
EMMA FRANCESCA DE ROSE
CO-FOUNDER & MANAGING DIRECTOR
Emma leads the business structure, partnerships, client relationships and operational direction of Nova Labs. She turns creative ambition into clear movement, building the relationships and systems that allow every partnership to progress with precision.
Together, they combine creative instinct with commercial direction, building campaigns that carry both emotional depth and strategic purpose.
STRATEGY AND CREATION, BUILT AS ONE.
Strategy, creative direction, film, photography and campaign delivery are developed together from the beginning. Every asset receives a clear role within one recognisable visual language.
Rather than producing isolated pieces of content, Nova Labs builds campaign systems that strengthen recognition, deepen desire and remain valuable beyond one post, launch or season.
DEPTH OVER VOLUME.
Every partnership receives its own creative world, considered production process and campaign library shaped around the brand’s future.
FROM ATTENTION TO LASTING VALUE.
ZYON WORLD represents the wider vision surrounding Nova Labs: building companies, creative systems and initiatives capable of turning growth into meaningful impact.
NOVA LABS
TURN ATTENTION INTO TRACTION.
CREATE SPACES PEOPLE REMEMBER AND RETURN TO.