BRAND LAUNCH
Build the visual world before the market enters it.
Created for major openings, new properties, developments, brands, collections, repositionings and defining launch moments.
A launch should not depend on one film and a handful of photographs.
Nova builds the complete visual ecosystem around the moment.
WHAT WE CREATE
— Cinematic Film
Created by our cinematographers.
3 Hero Brand Films
Multiple cinematic narratives create room for the brand story, experience and launch moment to each have their own space.
— Premium Video
Created by our videographers.
40 Premium Short-Form Videos
A substantial reserve of campaign video ready to extend the launch across platforms.
— Editorial Photography
Created by our photographers.
120 Editorial Images
A deep photography library for launch, website, social, editorial, advertising, PR and future communication.
Also included
Website Asset Library
Paid Advertising Creative
Social Campaign Library
Launch Assets
Announcement Assets
PR Assets
Campaign Adaptations
Editing
Colour Grading
Photography Retouching
Post-Production
Final Campaign Delivery
PRODUCTION SCOPE
The complete collaboration runs across 84 days / 12 weeks.
Your Brand Launch includes up to 21 on-location production days.
Those days may happen consecutively or across several strategic production blocks.
That gives Nova room to create different layers of the launch rather than forcing everything through one short production period.
Production may include dedicated moments for:
Hero Film Production
Lifestyle Production
Editorial Photography
Property or Location Production
Experiences
Product or Detail Work
Launch Material
Supporting Campaign Content
The exact structure is planned together.
YOUR NOVA CREW
Nova builds and manages the complete production team around the campaign.
That may include:
Creative Direction
Production
Cinematographers
Videographers
Photographers
Camera Department
Lighting
Drone
Editors
Colourists
Retouchers
Sound
Additional Specialist Crew
You don’t coordinate five creative suppliers.
You work with Nova. We manage everything behind the production.
ONE LOCATION OR MORE
The entire launch may revolve around one flagship property, one development or one brand.
Where several spaces or locations genuinely form part of the launch, they can also be incorporated into the production roadmap.
The structure adapts to the launch.
PRODUCTION PLACEMENTS
Launch Campaign
Website
Paid Advertising
Social Platforms
PR & Press
Announcements
Sales Material
Post-Launch Communication
WHY NOVA LABS
A launch is often the first time thousands of people decide what your brand feels like.
So we don’t begin with:
“What content do you need?”
We begin with:
“What should this brand become known for?”
Film, video, photography and campaign assets are then built around one central answer.
The result isn’t simply a content drop.
It’s an entrance.
THE RESULT
You enter the market with an entire visual world already built.
Hero Films create the moment.
Premium video extends it.
Photography gives it depth.
Campaign assets carry it into advertising, social, press and digital communication.
Attention has somewhere to move.
We turn attention into traction.